Lynx Roofing

Lynx Roofing needed professional video content to stand out in a competitive market and pre-sell homeowners before the first phone call.

Case Study

1The Problem

Lynx Roofing wasn't a content-creating company. The owner knew video was important but didn't have the time, skills, or vision to produce content that matched the quality of their work. They were competing against roofers with slick marketing while relying on word-of-mouth alone.

2Our Strategy

BCM developed a testimonial video that captured the owner's vision without him having to articulate every detail. The scripting process translated his expertise into clear, homeowner-friendly messaging. We shot on-site to show the real operation — crews, trucks, professionalism.

3Deployment

The testimonial lives on their homepage and gets sent to every customer before the roof replacement begins. It's also running as a Facebook ad targeting homeowners in their service area. The video sets expectations and builds trust before the crew ever shows up.

4The Result

Immediately after posting, customers started commenting on how professional the videos looked. The content now pre-qualifies leads — homeowners who watch the video already trust Lynx before they call. The video has become a core part of their sales process.

If you're a roofing company tired of competing on price alone, let's talk about building a video system that pre-sells homeowners on your quality.

Book a Strategy Call