Learn How to Use Video Right
No marketing theory. No corporate buzzwords. Just practical guides for contractors who want video that actually books jobs.
Strategy
Why "Just a Video" Does Nothing Without a Plan
The real reason your video has 47 views — and what to do about it. Stop wasting money on video files that collect dust.
Read articleWebsiteHow Contractors Should Be Using Video on Their Website in 2026
Homepage, service pages, testimonials — where video actually converts. Stop hiding your best content on YouTube.
Read articleProductionHow We Turn One Day of Shooting Into 90 Days of Content
Get maximum ROI from every shoot day. One day of filming should give you testimonials, social clips, ads, and more.
Read articleRecruitingUsing Video to Recruit Good Crews (Not Just Find Customers)
Attract better workers and reduce turnover. Video can help you stand out to skilled tradespeople looking for a better place to work.
Read articleReady to Put This Into Practice?
Reading about video marketing is one thing. Having someone build the system for you is another.