For Contractors Who Are Done Wasting Money on Marketing
The Video Marketing System That Actually Books Jobs
Strategy. Production. Deployment. Ads. All handled — so you can focus on the work.
Book a Strategy CallThe Problem With "Just Getting a Video Made"
Here's what happens to most contractors who invest in video:
They hire a videographer. The crew shows up, shoots some footage, and delivers a polished video file. The contractor posts it to their website, maybe throws it on YouTube, and waits for the phone to ring.
Six months later? That video has 47 views. Most of them are employees. The contractor thinks "video doesn't work for my industry" and goes back to buying leads from HomeAdvisor.
The video wasn't the problem. The missing system was.
A video file sitting on a server does nothing. It's like buying a work truck and leaving it parked in the lot. You need a plan for where it goes, who sees it, and how it turns viewers into booked jobs.
The BCM Video Marketing System
Everything you need to turn video into a lead-generation machine
Strategy & Scripting
Before we shoot a single frame, we figure out who you're trying to reach, what problems they have, and exactly what message will get them to pick up the phone.
- • Target audience mapping
- • Competitor video analysis
- • Message scripting that sells
- • Content calendar planning
On-Site Production
Our crew comes to your jobsite or office. We know how to shoot in real work environments and make your team look professional without scripted awkwardness.
- • Professional 4K filming
- • Drone footage for large projects
- • Interview-style testimonials
- • Project walkthroughs
Website Deployment
Videos get strategically placed on your website where they'll actually convert visitors. Homepage, service pages, about page — each video has a specific job.
- • Homepage hero video
- • Service page explainers
- • Testimonial placement strategy
- • Mobile-optimized embedding
Paid Ads Management
We run your videos as targeted ads on Facebook, Instagram, YouTube, and TikTok. You get leads in your inbox while you're on the jobsite.
- • Meta (Facebook/Instagram) ads
- • YouTube pre-roll campaigns
- • TikTok for recruiting
- • Monthly performance reporting
How It Works Month to Month
Monthly Planning Call
Quick 30-minute call to review what's working, plan next month's content, and discuss any upcoming projects worth capturing. This keeps the content pipeline full without you having to think about it.
Shoot Day(s)
We come out monthly or quarterly depending on your package. One day of shooting gives us enough footage for multiple videos — testimonials, project showcases, recruiting content, and social clips.
Editing & Deployment
We edit the footage, place it on your website, upload to your social channels, and launch new ad campaigns. You review final cuts and approve — that's your only homework.
Optimization & Reporting
We track what's performing, kill what's not, and double down on what's booking jobs. You get a simple report showing leads generated and ad performance.
Who This Is For
- Contractors with rough hands who want better leads than HomeAdvisor
- Companies doing $1M+ who are ready to invest in their brand
- Business owners who understand marketing is ongoing, not one-and-done
- Teams struggling to hire good crews and want to stand out to workers
Who This Is NOT For
- People who just want a video file to post on YouTube and forget about
- Companies looking for the cheapest option regardless of results
- Businesses not willing to be on camera or let us capture real work
- Anyone expecting overnight results without consistent effort
Contractors We've Helped
Lynx Roofing
Roofing company testimonial video deployed across their website and running as Facebook ads.
Integrity
Professional video content that positioned them as the trusted choice in their market.
Steadfast
Testimonial content that builds trust before the first phone call.
Bluebird
Video strategy that elevated their brand presence in a competitive market.
Cazeault
Building authority and trust through strategic video content.
Vanboxel
Video content that tells their story and converts viewers into customers.
Ready to Build Your Video Marketing System?
Book a strategy call. We'll review your current marketing, talk about your goals, and show you exactly how video can start booking jobs.
Book a Strategy CallNo pressure. No hard sell. Just an honest conversation about whether we're a good fit.