For Contractors Who Are Done Wasting Money

The Video Marketing System That Actually Books Jobs

Strategy. Production. Deployment. You Make Money. Repeat.

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The Problem With "Just Getting a Video Made"

Here's what happens to most contractors who invest in video:

They hire a videographer. The crew shows up, shoots some footage, and delivers a polished video file. The contractor posts it to their website, maybe throws it on YouTube, and waits for the phone to ring.

Six months later? That video has 47 views. Most of them are employees.

The contractor thinks "video doesn't work for my industry" and goes back to buying leads from HomeAdvisor.

The video wasn't the problem. The missing system was.

A video file sitting on a server does nothing. It's like buying a work truck and leaving it parked in the lot. You need a plan for where it goes, who sees it, and how it turns viewers into booked jobs.

Our System

The BCMG Video Marketing System

Our proven process combines video production with targeted marketing to deliver results

01

Strategy

Before we shoot a single frame, we figure out who you're trying to reach, what problems they have, and exactly what message will convert with your audience

  • Target audience mapping
  • Competitor video analysis
  • Design campaign framework
  • Define client success for accountability
02

Scripting

Our in-house team will script each video to ensure your message converts with your customers.

  • Scripts written by people not bots
  • Hour by hour itineraries
  • Clear scene by scene directions
  • Messaging optimized for ai search
03

On-Site Production

Our crew comes to your jobsite or office. We know how to shoot in real work environments and make your team look professional without scripted awkwardness.

  • Professional 4K filming
  • Drone footage for large projects
  • Interview-style testimonials
  • Project walkthroughs
04

Editing

This is where the vision comes to life as our in-house professionals turn raw footage into extraordinary results.

  • Professional color grading
  • Cinematic sound design
  • Branding and graphic overlays
  • Video formatting for multiple platforms
05

Deployment

We run targeted paid advertising at your audience on Facebook, Instagram, LinkedIn, and Youtube. This is where we deliver results.

  • Full campaign management
  • Platform specific strategies
  • Text, email, and CRM integrations
  • 1 on 1 weekly meetings

Our Process

How Our Quarterly Agreements Work

Strategize and Script

Every quarter, we sit down to review what's working, clarify your goals, and plan your next round of content. We understand your needs will change throughout the year and therefore your content must adapt to match your goals.

On-Site Filming

Our in-house filming team comes to you. That's right, we fly to where you are. We film on your job sites, with your people, to capture what makes your business unique. We don't believe in stock footage, you need content that reflects the brand you've built.

Editing & Deployment

After filming, our in-house editing teams turn raw footage into engaging professional content. From there our in-house marketing team uses that content to target and re-target your customers in paid advertising campaigns on Facebook, Instagram, LinkedIn, and Youtube.

Optimization & Reporting

We manage and adjust your campaigns with a focus on driving down Cost Per Conversion. Our weekly one-on-one meetings put us in a position as your fractional CMO. Together we examine results and keep you informed on our progress toward achieving your goals.

Who This Is For

  • Contractors with rough hands who want better leads than HomeAdvisor
  • Companies doing $1M+ who are ready to invest in their brand
  • Business owners who understand marketing is ongoing, not one-and-done
  • Teams struggling to hire good crews and want to stand out to workers

Who This Is NOT For

  • People who just want a video file to post on YouTube and forget about
  • Companies looking for the cheapest option regardless of results
  • Businesses not willing to be on camera or let us capture real work
  • Anyone expecting overnight results without consistent effort

Our Work

Videos That Deliver Results

Gatsby Glass - Commercial Video Production Orlando
Building

Gatsby Glass

Mechanical One - Commercial Video Production Orlando
HVAC

Mechanical One

Heroes Lawn Care - Commercial Video Production Orlando
Landscaping

Heroes Lawn Care

Kris Konstruction - Commercial Video Production Orlando
Roofing

Kris Konstruction

Guardian Impact Windows & Doors - Commercial Video Production Orlando
Windows & Doors

Guardian Impact Windows & Doors

Ready to Build Your Video Marketing System?

Book a strategy call. We'll review your current marketing, talk about your goals, and show you exactly how video can start booking jobs.

Book a Strategy Call

No pressure. No hard sell. Just an honest conversation about whether we're a good fit.

The Video Marketing System — Strategy, Production, Ads | Done-For-You | Blue Collar Media Group