Video Marketing for Home Builders
Builders Who Build Real Things Deserve Marketing That Shows It
We create video systems that attract premium projects — not tire-kickers looking for the lowest bid.
Get Your Builder Video BlueprintYour Portfolio Photos Aren't Doing the Work
You've built beautiful homes. You've done impressive renovations. You've got a gallery of photos on your website. But photos don't show the craftsmanship, the attention to detail, or why your builds last.
Meanwhile, the builder down the road — maybe less experienced than you — is landing the premium projects because clients watched his video walkthrough explaining every decision, every material choice, every reason why his builds are worth the investment.
High-value clients don't want the cheapest bid. They want to know they're hiring someone who takes pride in their work. Video shows that in ways photos never can.
How We Use Video for Builders
Document Active Projects
We capture footage at key milestones — framing, finishes, completion. This becomes your library of proof for future clients.
Capture Client Stories
Homeowners sharing their build experience. Why they chose you, how the process went, what they love about their home.
Show Your Process
Video that explains how you work — from design to completion. Premium clients want to understand what they're investing in.
Optimize Your Website
Project videos on portfolio pages. Process videos on service pages. Testimonials throughout. Each video converts visitors into inquiries.
Target the Right Audience
Facebook and YouTube ads targeting homeowners in your ideal demographic. Land lots, income levels, home values — we get specific.
Build Ongoing Content
Quarterly or bi-annual shoot days keep your content fresh. New projects, new testimonials, always something to share.
Videos Every Builder Needs
Project Walkthroughs
Cinematic tours of completed homes with narration explaining design choices, materials, and craftsmanship. These become your best sales tools.
Homeowner Testimonials
Clients sharing their build experience — the good, the challenges, and why they'd recommend you. Authentic stories close deals.
Build Process Videos
Time-lapse and documentary-style content showing how a project comes together. Demonstrates your professionalism and attention to detail.
Crew & Culture Videos
Recruiting content that attracts skilled tradespeople. Show why your company is the place to build a career, not just a job.
Common Questions from Builders
We're already booked out — why invest in marketing?
Being busy and being profitable aren't the same thing. Video marketing helps you attract better projects at higher margins, not just more work.
How do you handle filming on active job sites?
We coordinate with your project managers to minimize disruption. Most site visits are planned around key milestones — framing complete, finishes installed, final walkthrough.
Do homeowners really make decisions based on video?
Absolutely. Custom home buyers research extensively before reaching out. Video lets them experience your work and personality before the first meeting.
Can you work with our architect or designer on content?
Yes. Collaborative content that features your design partners can be powerful. It reinforces the quality of your entire team and process.
What's the minimum project size this makes sense for?
Our systems work best for builders doing custom homes or major renovations — typically projects valued at $500k+. The higher the project value, the more video pays for itself.
Get Your Builder Video Marketing Blueprint
Book a strategy call. We'll review your current marketing, discuss the types of projects you want to attract, and map out exactly how video can get you there.
Request Your Blueprint