Steadfast

Steadfast used video content not just for marketing, but to polish their internal processes and improve customer communication.

Case Study

1The Problem

Steadfast had good processes but lacked professional content to communicate those processes to customers. The gap between their quality of work and their ability to showcase it was costing them credibility and conversions.

2Our Strategy

BCM created content that served double duty — external marketing that also refined internal processes. The act of documenting their work on video forced clarity in their operations and gave customers insight into what to expect.

3Deployment

The video content is integrated into their customer journey, setting expectations and building trust before work begins. It's also used for team training and process documentation internally.

4The Result

The investment in video content actually improved their operations. By articulating their processes for camera, they sharpened those processes. The content now serves both marketing and operational purposes.

Want content that does more than just look good? Let's create videos that improve your business from the inside out.

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Video Transcript

But I'm actually going to give a little shout out to Blue Collar Media Group too though because of some of the video content we were able to make with them, you know, we've been able to kind of polish our processes that were existing and even make them a little bit better as well by actually including some video content along with it. So, thank you Blue Collar Media Group.