Guaranteed Roof / RoofMaxx Atlanta

Guaranteed Roof and RoofMaxx Atlanta needed creative video content that would work for both digital marketing and TV placement to drive phone calls.

Case Study

1The Problem

Matt Weeks knew he needed video to compete, but creating content that was both creative enough for TV and effective enough to generate leads required expertise his team didn't have. Generic video wouldn't cut it in a crowded roofing market.

2Our Strategy

BCM developed a full creative concept from initial ideation through final delivery. The videos were designed to work across multiple channels — TV commercials, social media ads, and website content. Every piece was crafted to make phones ring, not just look pretty.

3Deployment

The content runs on local TV driving brand awareness, while cut-down versions work as Facebook and YouTube ads for direct response. The same footage feeds their website and social channels, giving them a consistent brand presence everywhere homeowners look.

4The Result

The videos got on TV and made phones ring. Matt specifically called out the creative quality and the professionalism of the entire process, from concept to delivery. The content positioned Guaranteed Roof as the premium choice in their market.

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Video Transcript

Hey guys, Matt Weeks here with Guaranteed Roof, RoofMaxx of Atlanta. Just want to give a shout out to Blue Collar, Pat and his team, they've been amazing to work with. We've created some of the best, most creative content, got it on TV and made those phones ring. Pat and the crew are top-notch. From, you know, the initial set up to the ideas behind these videos, guys, they take it very, very seriously. I highly, highly recommend them, second to none.