Lynx Roofing

Lynx Roofing needed professional video content to stand out in a competitive market and pre-sell homeowners before the first phone call.

Case Study

1The Problem

Lynx Roofing wasn't a content-creating company. The owner knew video was important but didn't have the time, skills, or vision to produce content that matched the quality of their work. They were competing against roofers with slick marketing while relying on word-of-mouth alone.

2Our Strategy

BCM developed a testimonial video that captured the owner's vision without him having to articulate every detail. The scripting process translated his expertise into clear, homeowner-friendly messaging. We shot on-site to show the real operation — crews, trucks, professionalism.

3Deployment

The testimonial lives on their homepage and gets sent to every customer before the roof replacement begins. It's also running as a Facebook ad targeting homeowners in their service area. The video sets expectations and builds trust before the crew ever shows up.

4The Result

Immediately after posting, customers started commenting on how professional the videos looked. The content now pre-qualifies leads — homeowners who watch the video already trust Lynx before they call. The video has become a core part of their sales process.

If you're a roofing company tired of competing on price alone, let's talk about building a video system that pre-sells homeowners on your quality.

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Video Transcript

I'm not a content person. I don't like creating a lot of content, so working with Blue Collar has definitely been an easy experience when it comes to how the content's written, the visions that we have as a company, and the way that Blue Collar puts everything together, and Patrick delivers it, and we produce it. It was an easy, easy transition for somebody that doesn't do a lot of content creating. I actually reached out to him. It was actually on a Saturday, pretty late in the evening. We started the process of asking questions and what I was looking for, and he immediately sent me some of his content that he's done for some contractors. We put out our videos of what we did, and we immediately started getting traction as far as customers saying, wow, those are awesome videos. Who did them? Man, y'all are very well put together. It's a very professional look of the company. Not only this, but some of our content gets pushed out to every single client that we're about to do the roof just to know what they're going to be expecting, and that has truly made a big impact with our customers knowing exactly what we're doing whenever we're coming out to replace the roofs. It hits the nail on the head as far as like what my vision is without me even having to express my vision. A few short, you know, sit-downs with y'all. My vision came to life through y'all's eyes.