Integrity

Integrity needed to document their processes and build brand credibility through professional video content that showcased who they really are.

Case Study

1The Problem

The team at Integrity was hesitant about video. They didn't like being on camera and weren't sure professional video was worth the investment. They'd heard promises from marketing companies before and gotten burned.

2Our Strategy

BCM took time to explain the value and walked them through what to expect. On shoot day, the team made camera-shy owners comfortable and coached them through their delivery. The result was authentic content that showed the real people behind the business.

3Deployment

The testimonial content lives on their website's about page and gets used in their sales process. It humanizes the company and lets potential customers see the faces behind the brand before they ever meet in person.

4The Result

The experience opened their eyes to how important video content really is. What started as hesitation turned into genuine appreciation for the process. They now understand video as a core business tool, not a marketing nice-to-have.

If you've been hesitant about video, let's have a conversation. We'll show you exactly what to expect and how video can work for your business.

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Video Transcript

So he came home and told me, hey, I met this guy named Patrick with Blue Collar Media, and I really want us to utilize his company for our content. And I was very hesitant. So he said, well, let's just take a call. He was very good at explaining the need and what he could bring and offer our company. So once we did that first shoot, that really helped us see just how important it was and how great working with Blue Collar Media is. I wish everyone could experience it. I know for me, it's been very knowledgeable. I don't like being in front of the camera all the time or anything like that. I did a little modeling when I was younger, but you guys are very good at your job. You've opened my eyes to how important this stuff is. And I'm very grateful that you guys are in business.