Written by: Chelsea Severe
Blending Cutting-Edge Key Framing with Storytelling
At Blue Collar Media Group, we believe that video marketing should do more than just inform—it should entertain, engage, and connect with the right audience. Our latest project with Eustis Roofing is a perfect example of how creativity, humor, and expert production can make a massive impact.
This 22-second commercial isn’t your typical roofing ad. Instead of a traditional promo, we leaned into satirical storytelling to grab attention. The highlight? A golf cart runs over Jason Reisman, Managing Partner at Eustis Roofing—a hilarious moment that plays perfectly to the unique culture of The Villages.
Understanding Your Audience: The Key to Effective Advertising
The Villages, a massive retirement community in North Central Florida, is home to over 100,000 residents who primarily travel by golf cart. To truly resonate with this audience, we immersed ourselves in their lifestyle and found a way to connect through humor and relatability.
The results? Community buzz and word-of-mouth marketing at its finest. Jason himself noted:
“It was the most uncomfortable I’ve been making this one—people were gathering all around us wanting to know what we were doing. In the end, it turned out better than I ever expected, and the reaction in the community has been overwhelming.”
The Power of Creative Marketing
This project is a testament to the fact that great advertising isn’t just about a product—it’s about how you make people feel. By combining sharp storytelling, key framing techniques, and audience-focused humor, this video became a conversation starter in the community.
At Blue Collar Media Group, we specialize in creating custom video content that goes beyond the ordinary—turning brands into local legends.
Would you like us to craft a bold, unforgettable video for your business? Let’s talk!
